Worship Leader,Soul Singer and Song Writer, Eric Arubayi lives on in our hearts and through his music.
We celebrate his life and his legacy with the release of his much anticipated music video
" The Sound" directed by Frizzle'n'Bizzle Films and conceptualized by Eric Arubayi.
The song was co-written with PITA and is a soul stirring song of gratitude for all God has done for us.
It was also produced by E-Kelly, Eric's childhood brother and friend.
Under his Record Label Spirit Music, The Sound was released first in March 2016, breaking religious boundaries and capturing the hearts of many believers.
In the video, we see a beanie clad, unshaven Eric in a black T-shirt looking forlorn, signifying a vulnerable, downcast man in his lowest state of life, crying out to God.
As He continues to sing of God’s goodness, Help comes as he gets touched up and styled gradually till his transformation takes place with a hair cut and he dons a three piece suit looking the part of the classic dapper man and takes centre stage with a full band in view.
The emotive message behind this simple video is so poignant as it reminds us all to stay grateful to God at our lowest and highest points in life.
For many who knew Eric, this season is albeit a tough one but amazingly enough, this video is reminiscent of his message to all who loved him and believers alike.
We are to stay thankful and remember that God’s love is indeed everlasting no matter how grim it might look on the outside.
The Video is sure to strike the right cords and bless your heart. This is the first video off his upcoming album.
Video Directed by: Frizzle n Bizzle Films (@frizzlenbizzlefilms)
Music Produced by: Ekelly (@ekellybeats)
Makeup Artist: Mary Ayodele (@Maryapromakeover)
Styling: Adeoye Awosan (@ade_oye)
SOCIAL MEDIA HANDLES
Twitter: @iamericarubayi
Instagram: @ericarubayi
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