Kendall Jenner's new ad for Pepsi has fallen flat and has sparked some back lash.
After pumping up the excitement for her new role as a Pepsi spokesperson, the model unveiled her debut ad on Tuesday and quickly became the target of backlash, as did the soda company.
In the ad, Jenner is seen participating in a photo shoot and becomes distracted by a group of protesters. She decides to join them, and toward the end, comes face-to-face with a stoic police officer. She offers him a Pepsi and he accepts the drink before cracking a smile.
The ad was quickly accused of appropriating the Black Lives Matter movement and using social justice to sell soda.
The imagery was also thought by some to be far too similar to photos of Ieshia Evans, a protester who was detained by law enforcement while protesting in Baton Rouge following the shooting death of Alton Sterling at the hands of police.
The ad was part of what Pepsi was calling its "moments" campaign.
Jenner's ad was called "Jump In," "a short film about the moments when we decide to let go, choose to act, follow our passion and nothing holds us back," according to a company description.
The Ad is trending presently on twitter with thousands of complaints and parodies are already being created to mock the advert
Information Culled from CNN
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