‘Get Naked’ is a creative photo campaign created by SheiFunmi Nomia-Yusuf to raise awareness about the risks of the incurable HIV/AIDS disease amongst teenagers and young adults. This initiative is primarily a result of the social and psychological stigma associated with the HIV virus as well as the AIDS disease.
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The aim of this initiative is evident in it’s tagline: Go “BOLD” and “BARE”….protect yourself! As Nigerian youths, we know people that live with this disease undergo prejudice as well as stigmatization and as a result, disclosure is less and risks of infection are high.
In its 3rd year, this approach in tackling HIV/AIDS is a never before experienced one in Nigeria. The GET NAKED campaign features celebrity faces that youths can identify with, mentors and entertainment icons to lend their voices in encouraging abstinence/safe sex, disclosure, and draw international attention to this deadly disease through its creative photo campaign.
The 2014 edition of the ‘Get Naked’ campaign kicked off with a closed shoot in April, which held at Ovation Magazine head office in Lagos, Nigeria. The closed shoot had famous faces such as Tee A, Ashionye, Nikki Laoye, MTV VJ - Ehiz, Taofick Okoya, 2013 Elite Model Winner Nneoma Anosike, Vector, Bassey Ikpi, Zaina and many more getting naked for the initiative, with Sunmisola Olorunisola as the official photographer for the campaign.
In 2012, Get Naked Campaign launched with a mini concert and an open shoot at Ikeja City Mall, Lagos. The likes of Tosyn Bucknor, Dammy Krane, Eva Alordiah, Kel, Capital FEMI, Kenneth Okolie, Shola Animashaun were present and they even got tested openly at the event to encourage guests to know their status.
Before the maiden edition, a test run shoot took place in the UK where the project was initially executed.
Speaking about #GetNaked2014, the founder SheiFunmi Nomia-Yusuf shared; "I intend to take this campaign to different cities in different countries because this is a creative and fun way to get your message across to youths today, imagine the amount of lives that will be touched with a campaign as creative as this. The destination this year is Nigeria, who knows where the next edition will take place?"
This year's edition of #GetNaked has a sequel for social media, starring Linda Ejiofor, KC Ejelonu, Tonye Garrick, Vina, Charity Owoh, Shank, VJ Adams, James Mavrik... to name a few.
Stay tuned with the #GetNaked on
Twitter - @projectgetnaked
Instagram - @getnakedcampaign.
Coming Soon 'www.getnakedcampaign.org'
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